Our Story

“Jazzve” company is dynamically developing structure, founded by a group of co-thinkers in 2003. Company has already gained its place in the local market and has managed to enter the top ten of most popular brands. Name of the company – “Jazzve” – is symbolic and has its explanation: it includes two words – “jazzva”, meaning “coffee pot” and indicating the main activity of the company, and “jazz”, which is a musical style that can often be heard in coffee houses. The first coffee house was opened in Yerevan, in front of “Nairi” cinema and soon after it became the most beloved place of café visitors. Taking into consideration the great success of the first coffee house launch, “Jazzve” opened up few more coffee houses in the center of Yerevan. In 2005 the company established another “Jazzve” location, this time outside of Armenia - in Moscow “Rio” trade center.

Development

The first coffee house was opened in Yerevan in front of “Nairi” cinema. Having a unique approach to everything, it gained wide popularity thus encouraging company for further development and growth. In 2005, due to smart marketing strategy, the company expanded its operations to Moscow, in the result of which “Jazzve” opened up additional locations in other regions of Russia. Today “Jazzve” coffee house chain includes 9 coffee houses within the territory of Armenia and 4 coffee houses in Russia. In the nearest future the company plans to open another “Jazzve” coffee house in “Zvartnots” International Airport VIP hall (Yerevan, Armenia) and in Krasnodar city, Russia.

Interior Specifics

Company’s policy is based on the ideology that says: “non-traditional approach to traditional things”. “Jazzve” coffee houses attract customers with their old-fashioned interior style, original design of menu and waiters’ uniforms. The style is the same for all Jazzve locations, design includes certain elements that can be noticed in all coffee houses: the walls are of light coffee colour, there are coffee corns depicted on walls and ceilings and coffee pots hanging from the ceilings, ball shaped lamps made of paper, which also have coffee corns depicted on them, provide the lighting. Old newspapers and photos placed under glass on the tables remind visitors of Soviet period. Books and book shelves are also an integral part of interior, here customers may find books of any theme and genre, mainly of soviet period publication. Altogether, interior is decorated in retro style of 70’s and all elements that can be seen in different parts of coffee houses remind of a typical apartment of Soviet period: clocks on the walls, Russian samovars, musical instruments, gramophones, recording discs, etc.